ablemagic exists because of a story – and the urge to tell it. In 2007, Nina Fjelnset was bored at a seminar. In her notebook she scribbled down the idea that later became the story universe ’tisu. After just a few months, she had borrowed money, quit her job and made contact with Ingrid, who drew the first ’tisubaby – a character in a game. With time, market changes and the people working in the company we have grown and developed. Today we work with different platforms, target groups and technologies, but our goal is always to create unique story experiences.