Our story

ablemagic exists because of a story – and the urge to tell it. In 2007, Nina Fjelnset was bored at a seminar. In her notebook she scribbled down the idea that later became the story universe ’tisu. After just a few months, she had borrowed money, quit her job and made contact with Ingrid, who drew the first ’tisubaby – a character in a game. With time, market changes and the people working in the company we have grown and developed. Today we work with different platforms, target groups and technologies, but our goal is always to create unique story experiences.

 

Our philosophy

STORY FIRST
Creating stories is what we do and what we believe in. If there is no story, we will create one.
RELEVANCE IS EVERYTHING
If it is not relevant, it is not relevant.
STAY ON TARGET
It might be fun to stroll. But beware of The New Beginning’s Itch.
QUIRKY IS GOOD – PLAYFUL IS EVEN BETTER
We embrace goofyness and general oddness.
BE BOLD
Bold choices. Bold people. Bold solutions and ideas. But most of all – bold ambitions. Norway is nice but small.